4 Benefits of Business WiFi That Create a Competitive Advantage
The benefits of offering free WiFi is game-changer for many small businesses. As a small business owner, providing customers with the best experience possible is one of your primary objectives.
You understand that it’s critical to your success. Meeting and exceeding customers needs is what differentiates you from competitors and makes your business stand out.
As an employer, you want your employees to be productive. You want them to have the tools they need to get the job done, the best they can. And in the least amount of time.
Providing both employees and customers with fast, reliable WiFi meets each of the needs and more, and can create a competitive advantage for your small business.
Consider these four impactful benefits of business WiFi for your business to provide increased benefits to your visitors.
Increase Customer Satisfaction
Customers view WiFi access at your business as a necessity. In just a few years in the minds of most consumers, access to free WiFi transformed is no longer a perk, it’s an expectation.
This is particularly in the hospitality industry, where a lack of hotel (or Airbnb) WiFi access is a major deal breaker. For while-you-wait service providers (such as auto mechanics) or other by-appointment businesses (like doctor’s offices, salons, and legal practices), WiFi makes wait times seem shorter and even helps make your customers more comfortable if there are unforeseen delays.
Customers can do the product research in-store, which lets them feel more confident about their purchasing decisions.
Additionally, customer WiFi lets you create some new branding and marketing opportunities. You can create a branded customer portal to deliver coupons, news, customized recommendations, loyalty rewards and more. Along the way, you can collect customer email addresses and data to help you make smarter decisions.
More than merely meeting a common customer expectation, in-store wireless internet access is important because it helps you to connect with your customers, promoting your brand and engaging with them directly. An app providing customers with benefits like a map to products they’re interested in, location-based coupons, or curated recommendations can make for a more personal, meaningful customer experience.
Promote Productivity
Great WiFi in the office is all about increasing productivity. Cloud-based apps make it possible to get work done from just about anywhere and collaborate with partners around the world. The cloud enables you to back up your data securely so you can still access it from anywhere, no matter what happens. These tools can consolidate and streamline your workflow, and because they run on the web they don’t require any installation time.
Another option is to use business WiFi to overhaul your telephone system. Voice over IP (VoIP) and other internet-based communication technologies let you effortlessly route and reroute calls, even if a key member of your team is on the go.
These systems scale up easily for growth, or you can leverage them to take advantage of a distributed team. In case something goes wrong, they offer a high level of redundancy to keep you connected to your customers.
Business WiFi is the backbone of all of these technologies, so you need a solid network to support them.
Boost Employee Satisfaction
One of the best ways to keep employees motivated and engaged is to put them in a position to succeed. You want your team to feel like you’re taking care of them, and if you’ve ever sat staring at a loading screen then you know what a difference a good business WiFi connection makes for your productivity (and your mood).
You want to get work done, not be sitting around waiting to even get started. Help your employees do their jobs better (and with less frustration) with a speedy and reliable WiFi connection.
A wireless network also frees up your team to find the best space for them to focus, whether that’s a quieter space down the hall or the bustling coffee shop next door.
By allowing each employee to find an environment that best suits him or her at a particular time (and with cloud-based collaboration tools, that environment might be home), you increase productivity and employee satisfaction.
Boost Profits
All the above business benefits come hand-in-hand with WiFi. You don’t need expensive equipment or to spend hours to get something up and running to benefit from a great business network. Business WiFi is a smart investment that comes with a significant ROI.
Ready to add a more efficient WiFi system to your business network? Call us today, we’ll help you create and implement the one that’s just right for you, your employees and/or your customers.