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Did you know that no matter what your business – hospitality, service or administrative – if you serve customers or consumers in any way on your premises having television available for their use can significantly boost sales and lead to higher customer satisfaction?
The Case for Business Television
Customer accessible television can not only engage consumers who must wait to be attended to – as is the case at a doctor’s office or a mechanic shop – but it can also encourage others to linger a little longer and buy a little more – at a coffee shop, cafe or bar perhaps. In fact business TV can be especially effective in all of the following scenarios:
Bars, Restaurants, Cafes and Coffee Shops – In general, most bar owners naturally gravitate towards business TV. Sports bars and casual restaurants, in particular, need televisions with great sports and entertainment packages just to remain competitive. But it doesn’t stop there. Casual restaurants, coffee shops and sandwich shops can also benefit from business television — think morning news or local programming that draws in regulars and promotes conversation over an extra cup of coffee!
Waiting Rooms – Whether it’s at the doctor, the dentist, the hairdresser, the mechanic shop or other service based business, having to wait is something a consumer can’t usually avoid. However, as we all know, doing so is frustrating, annoying and sometimes even nerve wracking.
By adding the welcome distraction of TV businesses can make waiting a little easier for their customers to deal with while also in all likelihood reducing the number of complaints about waiting their staff has to field.
Fitness Centers – Gym requirement like treadmills and ellipticals can be used to get a great workout but it is pretty boring. Now, if you have a TV to watch while you work out that’s a different story. It’s for this reason that many gyms and health centers install business TVs, as it makes patrons happier, better engages them in their pursuit of fitness and likelier to come back for more.
Hardware Issues: How Many TVs, What Kind and Where Should We Put Them?
In almost any business setting, a TV is best mounted to a wall. Doing so affords people better views, does not steal precious square footage and makes securing the equipment from theft far easier. Tilting helps reduce glare, and so tilt mounts are necessary for higher mounting applications.
How many TVs to install will obviously depend upon the size of the space in which they are installed, the approximate number of people that might be watching and a business’ basic budget. When placing TVs businesses need to take into consideration both seating arrangements and general ‘traffic patterns’ to try to ensure that ‘every seat in the house’ has a good view of at least one TV. In larger environments like bars and restaurants, speakers and acoustics may be another consideration that will need to be factored in.
Setting Up a Business TV System
In a very small environment some businesses may be able to design and set up their own TV system, but the majority of businesses will benefit by calling upon the services of a reputable audio visual installer. These pros can help advise you on everything from the types of TV to purchase to where they would be best placed while also ensuring all of the equipment is correctly, safely and securely installed.
A Word about Taxes
If you are debating the financial side of installing and maintaining a business TV system it’s worth remembering that the equipment can usually be deducted or depreciated on your business tax returns and the cost of monthly cable or satellite services should be deductible as well. This often means that the costs of such a system are lower than you might imagine and given the very real potential business benefits well worth incurring.
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